Dr. Ashraf Badr is the co-founder, chairman, and CEO of the Yamaan Foundation, established in 2009. He also served as Country Director for Marie Stopes Yemen from 2010 to 2021. With a background in pharmacy and a master’s degree in business administration, Dr. Badr has over 23 years of experience in humanitarian health interventions, particularly in fragile and con ict-a ected settings like Yemen. Dr. Badr has been pivotal in rebuilding health systems in Yemen, focusing on output-based aid and health ¬nancing models that ensure access to essential services in underserved communities. Under his leadership, Yamaan’s social marketing program was recognized as the best in the Horn of Africa and the Middle East, while he also expanded Yamaan and MSIY's social franchise network, delivering life-saving healthcare services across the country.