The private sector brings technology, logistics, data, and operational expertise that could transform humanitarian response—yet it continues to be seen primarily as a source of funding rather than a full strategic and implementing partner. How can we change this? This session will focus on practical solutions to strengthen partnerships and create an environment where private sector expertise is fully leveraged in crisis response. Through real-world examples and open discussion, we’ll explore how to build trust, redesign engagement models, and foster long-term collaboration. Participants will gain insights into concrete strategies that move beyond transactional relationships and unlock the full potential of private sector capabilities.